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Case Study: Sales for Next Photon, Building a Multi-Channel Growth Engine Under Pressure
I work with Next Photon as Business Head and I head marketing, sales, and all revenue channels. Spark Paathshala (under Next Photon) relied heavily on word-of-mouth for student acquisition in the highly competitive IIT JEE and NEET coaching market. When I joined the company, some telecalling infrastructure existed. But the previous sales head had left the organization, creating a major gap in execution. At the same time, revenue generation was an urgent priority. There was no
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Apr 142 min read


Case Study: Automation in Hiring, From Manual Sourcing to 4–6x Closures
This was during my stint at Colosseum Consulting. Candidate sourcing is a time-consuming step in hiring. Identifying relevant profiles, reviewing them manually, and reaching out individually took time and effort. We were a small team and as hiring demands increased - especially for mid to senior roles -the existing process struggled to keep up. This led to slower turnaround times and missed opportunities. The right choice of automation and AI tools can increase closure rates
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Feb 142 min read


Case Study: Revenue at Lazy Fitness, Designing a Full-Funnel Growth System from Acquisition to 2–3x LTV
I ran Lazy Fitness as the solo founder along with a core team of 3 people and a larger team of freelancers. Lazy Fitness operated in a highly competitive category - Health & Fitness. This is an industry where most players over-invest in customer acquisition and under-invest in retention. We did not want to operate that way. Our thesis was that long-term value depended not just on conversions, but on how long clients stayed and how effectively they were served. In any monthly
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Dec 10, 20252 min read


Case Study: Content at Lazy Fitness, Building a Scalable Content Engine at Minimal Cost
I ran Lazy Fitness as the solo founder along with a core team of 3 people and a larger team of freelancers. Content was a critical lever for growth in Lazy Fitness, but like most solo founders, I struggled with it. Content creation was inconsistent, time-consuming, and heavily dependent on manual effort. My ideas-to-published-content turnaround time was not fast enough. And maintaining frequency without increasing costs or effort was difficult. This created a gap between inte
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Nov 29, 20252 min read
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